Augmented Reality Marketing Services in Dubai
As forward thinkers, we can help revolutionise your business with augmented reality. Our exceptional creative and artistic team are well experienced and they know AR and VR tech like the back of their hands.
An immersive customer experience through holograms and simulations, improves complex processes to bring growth and success to your brand.
Clients we work with
Tools we use
Spark AR
Effect House
Lens Studio
Adobe Illustrator
Blender
Portfolio
Augmented Reality Services
Face Filter | Landmark Filter | 3D Object Filter | Product Experience Filter
AR Games/Interactive Filters | Jewelry Filters
Frequently Asked Questions
Augmented reality marketing uses AR technology to overlay digital content images, animations, 3D objects, or interactive elements onto the real world through a smartphone camera or wearable device. In a marketing context, AR creates immersive brand experiences that go beyond static or video content allowing consumers to try products virtually, interact with brand activations, and engage with campaigns in ways that are memorable, shareable, and measurable. AR marketing is used across social media filters, retail, events, advertising, and out-of-home activations.
Glimpse offers a full suite of augmented reality and virtual reality marketing services in Dubai including branded AR filters and lenses for Instagram, Snapchat, and TikTok, interactive AR product try-on experiences, AR-powered out-of-home advertising activations, immersive VR brand experiences and virtual showrooms, AR for events and experiential marketing, 3D product visualisation for real estate and retail, and AR campaign strategy and creative development. We handle everything from concept to technical build and campaign deployment.
Augmented reality (AR) overlays digital content onto the real world you see your physical environment enhanced with virtual elements through your phone or AR glasses. Virtual reality (VR) replaces the real world entirely with a fully immersive digital environment, typically experienced through a VR headset. In marketing, AR is more widely accessible because it works through smartphones and social media platforms. VR is used for high-impact immersive experiences such as virtual property tours, brand showrooms, and experiential events. Glimpse creates solutions across both technologies depending on your campaign objectives.
Glimpse is a MENA Agency of the Year (2022–2023) and one of the few agencies in the region with genuine in-house AR and VR production capability. Our team combines creative and technical expertise building AR experiences that are both visually exceptional and strategically purposeful. We do not treat AR as a gimmick. Every AR experience we create is anchored in a clear marketing objective, audience insight, and measurable outcome. From a Snapchat lens for a product launch to a fully immersive VR showroom for a real estate developer, we build immersive experiences that work.
We build AR experiences for all major platforms and distribution channels including Instagram (Spark AR), Snapchat (Lens Studio), TikTok (Effect House), and web-based AR (accessible via browser without an app download). We also build standalone AR applications for iOS and Android, as well as AR experiences deployed on dedicated devices at events, retail environments, and brand activations. Platform selection is guided by where your target audience is most active and how the AR experience will be distributed and shared.
AR and VR marketing delivers strong results across real estate (virtual property tours and 3D walkthroughs), retail and e-commerce (virtual product try-on for fashion, eyewear, furniture, and cosmetics), hospitality and tourism (immersive destination previews), automotive (virtual car configurators), events and experiential marketing (interactive activations), and FMCG (branded social media filters and packaging AR). In the UAE and Dubai specifically, AR is widely used in luxury real estate, government campaigns, and large-scale brand activations all categories where Glimpse has extensive experience.
Yes. Branded social media AR filters and effects are one of our most in-demand AR services. We design and build custom AR lenses and filters for Instagram, Snapchat, and TikTok that users can apply to their own content and share turning your audience into brand amplifiers. Social media AR filters are highly effective for product launches, campaign activations, seasonal moments (Ramadan, National Day), and building brand awareness with younger demographics. Our filters are built to platform technical specifications and submitted through the official approval processes for each platform.
Our AR development process begins with a creative and strategic brief defining the campaign objective, target audience, platform, and key interaction. From there our creative team develops the AR concept and produces a detailed treatment for client review. Once approved, our technical team builds the AR experience using the relevant platform tools (Spark AR, Lens Studio, Effect House, or custom WebAR). The experience goes through internal quality assurance and client review before launch. Post-launch, we track engagement metrics and usage data to measure campaign performance.
AR campaign performance is measured across several key metrics depending on the platform and format impressions (how many times the filter or experience was viewed), uses (how many users activated the AR experience), shares and saves (organic amplification), time spent (average engagement duration with the experience), and conversion events where applicable (link clicks, product page visits, form completions). For event and retail AR activations, we measure footfall, dwell time, and interaction rates. All metrics are reported in a post-campaign performance summary with insights and recommendations.
Development timelines vary based on the complexity of the AR experience. A branded social media AR filter for Instagram or Snapchat typically takes 2–4 weeks from brief to platform launch, including concept development, build, testing, and platform approval. A more complex interactive product try-on or 3D visualisation experience may take 6–10 weeks. A full VR environment or custom AR application can take 10–16 weeks or more. We agree on a clear production schedule and milestones at the project kick-off.
AR investment varies significantly based on the complexity of the experience, the platform it is built for, and the scope of creative production involved. A branded social media AR filter sits at the more accessible end of the investment scale. A custom interactive AR product experience or VR showroom represents a larger production investment. We provide a detailed scope and cost breakdown after the initial briefing session ensuring you have full transparency on what is included before any commitment is made.
Yes. While we are headquartered in Dubai, we build and deploy AR and VR experiences for clients across the UAE, Saudi Arabia, and the wider MENA region, as well as international markets. AR experiences built for global social media platforms (Instagram, Snapchat, TikTok) are inherently borderless they can be discovered and used by audiences worldwide. For event or location-specific AR activations, we manage remote deployment and technical support across markets.